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This web page aurusadvisors.com states the following, "Aurus Advisors offers Investment Banking and Collateral Financing advisory services to corporate and institutional clients globally." We saw that the webpage also stated " At the center of our business development strategy is our uncompromising commitment to three important core values client focus, integrity, and teamwork." It also said " Check the background of this firm and investment professionals on FINRAs BrokerCheck." The header had investment banking as the highest ranking optimized keyword. It is followed by mergers and acquisitions, mergers, and acquisitions which isn't as ranked as highly as investment banking. The next words aurusadvisors.com used was corporate finance. corporate alliances was included but might not be understood by search crawlers.